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Waupaca County Newspapers Merge into New Waupaca County Post

March 4, 2009

Five Journal Community Publishing Group newspapers with a combined weekly circulation of nearly 17,000 merged this week to form the new Waupaca County Post.

The combined weekly uses efficiencies that allows the publisher to continue to provide readers with the local content they want and gives advertisers greater reach within their market area. The New London Press Star, Clintonville Tribune Gazette and Manawa Advocate will form the new east zone of the Waupaca County Post with a circulation of roughly 7,000. The former Waupaca County Post, Weyauwega Chronicle and Iola Herald comprise the new county paper’s west zone with a press run of approximately 10,000.

“We are excited and pleased to bring together our long standing weekly newspapers into a stronger model that maintains the integrity of our staff’s hyper local focus in addition to a broader county perspective,” said Publisher John McClure. “We had a unique opportunity to present our readers and advertisers with a county newspaper that unites the talents of five local office news teams with an in-county penetration of nearly 80 percent for our advertisers.”

The weekly will be distributed on Thursdays with the A section zoned to cover either the East or West portion of the county; the B section will be common to both zones. Advertisers can zone their advertising message by east, west or both zones.

The A section editorial content will focus on maintaining local pages pertinent to each zone, and the B section will lead with sports, include countywide news and the classified pages. A community portal website will accompany the new Waupaca County Post printed edition. Community blogs and additional local information will be posted on the new website.

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